Marketing Strategy
Good marketing starts with a plan. Before any posts are written, ads are placed or websites are touched, the most valuable thing a business can have is clarity about who they’re trying to reach, what they want to say, and how they’re going to measure success.
I work with small businesses and organisations to develop practical, focused marketing strategies that connect directly to your business goals. That means understanding your audience, identifying the right channels, defining your key messages and building a framework that gives every piece of activity a clear purpose.
Right for you if: You’ve been doing bits of marketing without a clear strategy, or you’re launching a new service and want to get it right from the start.
Social Media Management
Posting on social media isn’t a marketing strategy, but social media, done properly, absolutely can be. The difference is in the thinking behind it.
I manage social media accounts for small businesses across a range of sectors, developing content that builds genuine audience engagement and supports wider business objectives. From content planning and copywriting to scheduling, community management and performance analysis, I handle the detail so you can focus on running your business.
Platforms I work with include Facebook, Instagram, Nextdoor and LinkedIn.
Right for you if: You know you should be more active on social media but don’t have the time, consistency or strategic direction to make it work.
SEO & Website Optimisation
Your website is only as useful as the number of people who can find it. Search engine optimisation done well means the right people discover your business when they’re actively looking for what you offer.
I carry out on-page SEO audits and optimisation for small business websites, identifying the keywords your ideal customers are searching for and ensuring your site content, structure and metadata are working as hard as they can.
I also review user experience, dwell time and conversion pathways, because getting people to your site is only half the job.
Right for you if: Your website exists but isn’t generating enquiries, or you’re not sure whether Google is finding you at all.
Brand Development & Guidelines
Inconsistent branding is one of the most common and most damaging problems in small business marketing. When your logo, colours, fonts and tone of voice vary across your website, social media and printed materials, it erodes trust, even if the product or service itself is excellent.
I work with businesses to audit their existing brand, identify inconsistencies, and develop clear brand guidelines that ensure everything you put out into the world looks and sounds like it comes from the same place. This includes visual identity, tone of voice documentation and practical templates that make it easy for you, or anyone working with you, to stay on brand.
Right for you if: Your branding has grown organically and feels inconsistent, or you’re ready to professionalise the way your business presents itself.
Google Ads & Paid Social
Organic reach takes time to build. Paid advertising, when it’s properly targeted and monitored can generate results much faster.
The trouble is that many find it complicated to set up Google ads, so why not let me take the pressure off.
I can plan, set up and manage Google Ads and paid social campaigns on Facebook and Instagram for you, with a focus on driving real enquiries rather than vanity metrics. Every campaign is tracked and analysed, with regular reporting so you always know what your budget is achieving and where adjustments need to be made.
Right for you if: You have a specific campaign goal — launching a new service, filling an event, or generating enquiries in a defined timeframe — and want to invest a modest budget effectively.
Business Development & Partnerships
Sometimes the most valuable marketing isn’t digital at all, it’s the relationships you build with other organisations, referral partners and communities that consistently send new customers your way.
Drawing on 19 years of experience in sales and business development across healthcare, automotive, telecoms and the third sector, I help businesses identify and develop the partnerships and referral networks that create sustainable, long-term growth. This includes outreach strategy, stakeholder mapping, community engagement and representing your organisation at events.
Right for you if: You’re entering a new market, launching a new service, or you know that relationships are key to your growth but aren’t sure how to build them systematically.
Email Marketing & Internal Communications
Email remains one of the most effective and measurable marketing channels available, but only when it’s done right.
A PDF attached to an email is not email marketing. A well-designed HTML email with clear calls to action, tracked through a platform like Mailchimp, is a completely different tool.
I design, write and manage email marketing campaigns for small businesses, as well as internal communications for organisations that want their staff newsletters and updates to be genuinely engaging and measurable. If you’re currently sending communications that nobody is clicking on, this is where to start.
Right for you if: You have a database of customers or contacts you’re not making the most of, or your internal comms feel like a box-ticking exercise rather than a genuine engagement tool.
Sales Team Training & Account Management Coaching
There’s a significant difference between a salesperson who takes orders and an account manager who builds relationships, spots opportunities and actively grows a client base. If your sales team falls into the first category, the good news is that it’s a very fixable problem.
Drawing on nearly three decades of experience in sales, business development and account management across healthcare, telecoms, automotive and the third sector, I offer practical, no-nonsense training for sales teams and account managers who want to perform at a higher level. Whether your team needs a one-off workshop to reset their approach, or ongoing coaching and mentoring to embed new habits over time, I work flexibly around your business and your people.
The result? A team that doesn’t wait for the phone to ring, but instead goes out and makes things happen.
Right for you if: Your sales team is busy but not growing accounts, you’ve recently hired new account managers who need structured development, or you want to shift the culture of your sales function from order-taking to genuine business development.
Not Sure What You Need?
That’s completely fine, and honestly, it’s one of the most common situations I work with. Sometimes the most useful first step is simply a conversation.
Book a free 1:1 discovery call, and we’ll talk through where you are, where you want to be, and what kind of support would make the biggest difference. No obligation, no jargon, just a straightforward chat.